United States Identity Verification Market

Market Overview:

The United States identity verification market size reached USD 2.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 8.9 Billion by 2033, exhibiting a growth rate (CAGR) of 13.2% during 2025-2033. The growing concerns over identity theft and fraud, the implementation of government regulations such as Know Your Customer (KYC) and anti-money laundering (AML) mandates, and several advancements in technology in artificial intelligence (AI) and machine learning (ML), represent some of the key factors driving the market.

Identity verification is an essential process that organizations and businesses employ to confirm the authenticity of an individual's or entity's identity. It is essential in various industries, including finance, healthcare, and e-commerce, which ensures that individuals are who they claim to be, safeguarding against identity theft, fraud, and other malicious activities. It involves the collection and examination of personal information and documents to establish a person's or entity's identity, which typically includes verifying their name, date of birth, address, and, in some cases, biometric data such as fingerprints or facial recognition. It creates an improved and reliable means of confirming an individual's identity. There are various methods and technologies used in identity verification, each with its own level of security and suitability for different scenarios. Some common methods include knowledge-based verification (KBV), document verification, biometric verification, two-factor authentication, and mobile verification. For instance, knowledge-based verification (KBV) involves asking individuals questions about their personal history, such as previous addresses or financial transactions, and the correct answers help confirm their identity. Nowadays, identity verification is vital for compliance with regulations and to protect against financial losses and reputation damage.

United States Identity Verification Market Trends:

The market is primarily driven by the increasing concerns over identity theft and fraud in the growing digitization age. As a result, individuals and organizations are seeking improved methods to verify and protect identities, which is escalating the demand for advanced identity verification solutions. In addition, consumers expect seamless and secure online experiences, resulting in the adoption of identity verification, which helps build trust between businesses and their customers, thus augmenting market growth. Moreover, several advancements in technology, particularly in the fields of artificial intelligence (AI) and machine learning (ML), made it possible to develop more accurate and efficient identity verification solutions that allow real-time identity checks, reducing the risk of fraudulent activities, thus representing another major growth-inducing factor. Besides this, the proliferation of online services, e-commerce, and digital banking created a need for remote identity verification, thus accelerating the market growth. Also, businesses are adopting digital identity verification solutions to streamline their processes and enhance user experience, thus augmenting market growth. Along with this, the coronavirus (COVID-19) pandemic accelerated the adoption of remote work and telemedicine, which require secure and reliable identity verification for remote access to sensitive data and services. As a result, industries such as healthcare and finance are investing heavily in identity verification solutions. Besides this, several government regulations such as Know Your Customer (KYC) and anti-money laundering (AML) mandates require businesses to verify the identity of their customers, further propelling the market growth.

United States Identity Verification Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on type, component, deployment mode, organization size, and vertical.

Type Insights:

• Biometrics
• Non-Biometrics
   

The report has provided a detailed breakup and analysis of the market based on the type. This includes biometrics and non-biometrics.

Component Insights:

• Solutions
• Services
   

A detailed breakup and analysis of the market based on component have also been provided in the report. This includes solutions and services.

Deployment Mode Insights:

• On-premises
• Cloud-based
   

The report has provided a detailed breakup and analysis of the market based on the deployment mode. This includes on-premises and cloud-based.

Organization Size Insights:

• Small and Medium-sized Enterprises
• Large Enterprises
   

A detailed breakup and analysis of the market based on organization size have also been provided in the report. This includes small and medium-sized enterprises and large enterprises.

Vertical Insights:

• BFSI
• Government and Defense  
• Healthcare and Life Sciences
• Retail and E-Commerce
• IT and Telecommunication
• Energy and Utilities
• Others
   

The report has provided a detailed breakup and analysis of the market based on the vertical. This includes BFSI, government and defense, healthcare and life sciences, retail and e-commerce, IT and telecommunication, energy and utilities, and others.

Regional Insights:

• Northeast
• Midwest
• South
• West
   

The report has also provided a comprehensive analysis of all the major regional markets, which include the Northeast, Midwest, South, and West.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

United States Identity Verification Market Report Coverage:

Key Questions Answered in This Report:

• How has the United States identity verification market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the United States identity verification market?
• What is the breakup of the United States identity verification market on the basis of type?
• What is the breakup of the United States identity verification market on the basis of component?
• What is the breakup of the United States identity verification market on the basis of deployment mode?
• What is the breakup of the United States identity verification market on the basis of organization size?
• What is the breakup of the United States identity verification market on the basis of vertical?
• What are the various stages in the value chain of the United States identity verification market?
• What are the key driving factors and challenges in the United States identity verification?
• What is the structure of the United States identity verification market and who are the key players?
• What is the degree of competition in the United States identity verification market?

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the United States identity verification market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the United States identity verification market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the United States identity verification industry and its attractiveness.
• A competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.