UK Influencer Marketing Market

UK Influencer Marketing Market Overview:

The UK influencer marketing market size reached USD 2.36 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 24.15 Billion by 2033, exhibiting a growth rate (CAGR) of 29.50% during 2025-2033. The UK influencer marketing market share is expanding, driven by the growing trust in influencers over traditional forms of advertising, increasing focus on micro and nano-influencers, and rising availability of artificial intelligence (AI)-oriented analytics and tools.

UK Influencer Marketing Market Trends:

Growing Shift Towards Micro and Nano-Influencers

The growing emphasis on micro and nano-influencers is offering a favorable UK influencer marketing market outlook. Although celebrity influencers with large followings were originally the main focus of influencer marketing, companies are realizing the importance of smaller and specialized influencers with highly engaged audiences. As per Grin's article, in 2023, micro-influencers generally had follower counts between 10,000 and 100,000, while nano-influencers often had a lesser following, usually ranging from 1,000 to 10,000. Brands are noticing that micro and nano-influencers show better engagement rates than macro-influencers, whose engagement rates typically are minimum. In 2024, research done by the Influencer Marketing Hub found that 44% of brands were opting for partnerships with nano-influencers because of their high return on investment (ROI). Furthermore, small and medium-sized businesses find it more enticing to engage in influencer marketing due to the fact that collaborating with micro and nano-influencers is less expensive than working with celebrity influencers.

Technological Advancements and AI-based Analytics

Technological progress is impelling the UK influencer marketing market growth, leading to increased efficiency and reliance on data. Due to innovations in AI-oriented analytics and tools, brands can accurately assess the effectiveness of their influencer marketing initiatives. Moreover, using AI tools that evaluate engagement rates, follower demographics, and brand alignment helps businesses to select influencers more efficiently and develop more tailored campaigns. Systems centered on AI offer detailed evaluations of the success of influencer collaborations, enabling brands to precisely assess their ROI. The automation provided by these platforms allows brands to manage multiple influencer campaigns simultaneously, enhancing reliability and reducing the requirement for manual effort. Brands2Life, a UK brand, introduced PUNCH in 2023, a fresh influencer service to help marketing organizations connect with influencers and creators in users and B2B sectors.

Increasing Trust in Influencers Over Traditional Advertising

The rise in people’s trust in influencers over traditional forms of advertising is fueling the market growth. Unlike traditional ads, which can often feel impersonal or overly sales-oriented, influencers offer a more relatable and authentic form of communication. Individuals, particularly younger generations like Millennials and Gen Z, are more likely to trust the recommendations of influencers they follow than brand advertisements. A report published by IZEA in 2024 revealed that young adults in the UK were 2.5 times more inclined to look for product suggestions on TikTok instead of consulting family or friends. This trust factor makes influencer marketing more effective in driving engagement and conversions, which, in turn, encourages brands to invest heavily in this channel.

UK Influencer Marketing Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on component, organization size, and end user.

Component Insights:

• Solution/Platform
• Services

The report has provided a detailed breakup and analysis of the market based on the components. This includes solution/platform and services.

Organization Size Insights:

• Small & Medium Enterprise (SME)
• Large Enterprise

A detailed breakup and analysis of the market based on the organization sizes have also been provided in the report. This includes small & medium enterprise (SME) and large enterprise.

End User Insights:

• Fashion
• Luxury and Cosmetics
• Retail and E-Commerce
• Consumer Goods
• Advertising and Public Relations
• Food and Beverages
• Travel and Tourism
• Automobile
• Others

The report has provided a detailed breakup and analysis of the market based on the end users. This includes fashion, luxury and cosmetics, retail and e-commerce, consumer goods, advertising and public relations, food and beverages, travel and tourism, automobile, and others.

Regional Insights:

• London
• South East
• North West
• East of England
• South West
• Scotland
• West Midlands
• Yorkshire and The Humber
• East Midlands
• Others

The report has also provided a comprehensive analysis of all the major regional markets, which include London, South East, North West, East of England, South West, Scotland, West Midlands, Yorkshire and The Humber, East Midlands, and others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

UK Influencer Marketing Market News:

• In July 2024, TikTok, a leading social media platform, selected SHOUT by UniTaskr as its inaugural ‘TikTok Agency Marketing Partner’ in the UK, showcasing outstanding performance in campaign execution on the platform. With locations in both London and Miami, SHOUT by UniTaskr was recognized as the biggest nano and micro-influencer agency globally by the social media giant in 2023.
• In February 2023, Swedish Skincare ACO entered the UK market with its vegan and non-animal-tested skincare items through influencer marketing. The company relied on influencers to build trust and create peer-to-peer relationships with its target customers.

UK Influencer Marketing Market Report Coverage:

Key Questions Answered in This Report:

• How has the UK influencer marketing market performed so far and how will it perform in the coming years?
• What is the breakup of the UK influencer marketing market on the basis of component?
• What is the breakup of the UK influencer marketing market on the basis of organization size?
• What is the breakup of the UK influencer marketing market on the basis of end user?
• What are the various stages in the value chain of the UK influencer marketing market? 
• What are the key driving factors and challenges in the UK influencer marketing market?
• What is the structure of the UK influencer marketing market and who are the key players?
• What is the degree of competition in the UK influencer marketing market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the UK influencer marketing market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the UK influencer marketing market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the UK influencer marketing industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.