Field Force Automation Market

Field Force Automation Market Size:

The global field force automation market size reached USD 3.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 11.2 Billion by 2033, exhibiting a growth rate (CAGR) of 15.09% during 2025-2033. The market is primarily driven by the increasing investment in digital transformation, increasing number of Internet of Things (IoT) devices, growing focus on customer experience, and rising demand for streamlined operations with enhanced mobile technology advancements globally.

Field Force Automation Market Analysis:

• Major Market Drivers: Field force automation is widely employed by businesses to streamline operations, save manual labor, and boost production as they need better decision-making processes and real-time data availability. Furthermore, field force automation solutions are gaining traction due to the growing mobile technology sector, the Internet of Things (IoT), and cloud computing, enabling smooth integration with improved data accuracy.
• Key Market Trends: Cloud-based and mobile field force automation systems are becoming more popular due to their adaptability, scalability, and accessibility, which is improving the general effectiveness of field operations. Besides, field force automation frequently incorporates artificial intelligence (AI) and machine learning (ML) technology to offer predictive analytics, automate repetitive jobs, and enhance decision-making abilities.
• Geographical Trends: The North American market is a leading adopter of field force automation, driven by the presence of major technology providers and the high demand for operational efficiency across industries. Moreover, the Asia-Pacific region is expanding significantly owing to increased investments in technological infrastructure, fast industrialization, and rising smartphone use.
• Competitive Landscape: Some of the major field force automation companies include Accruent LLC (Fortive Corporation), BT Group plc, Channelplay Limited, Fieldez Technologies Pvt. Ltd., Folio3 Software Inc., Infosys Limited, Kloudq Technologies Limited, Leadsquared, ServiceMax, VisitBasis Tech LLC, etc. among many others.
• Challenges and Opportunities: The market faces challenges including concern about data security and the high implementation costs for smaller companies. Additionally, managing the change and guaranteeing compatibility with current systems can also be challenging. On the other hand, there are opportunities for growth in emerging markets, and sectors experiencing the digital revolution. Additionally, advancements in AI and machine learning present opportunities for developing more sophisticated automation solutions.

Field Force Automation Market Trends:

Increased Investment in Digital Transformation

The surge in global investment in digital transformation is significantly influencing the growth of the field force automation market. Companies are allocating substantial resources to enhance their operational efficiency and integrate advanced technologies into their workflows. Artificial intelligence (AI) and Generative AI developments are driving the digital transformation industry, which is expected to grow at a compound annual growth rate (CAGR) of 16.2% between 2022 and 2027. Besides, increased spending includes field force automation technologies, essential for streamlining field operations and increasing productivity. Along with this, field force automation technologies expedite operations including scheduling, routing, and real-time data collecting to achieve operational efficiency, thus contributing to the market growth. Hence, businesses invest heavily in digital transformation, which is increasing the field force automation demand, reflecting their integral role in modernizing and enhancing field operations across various industries.

Increasing Number of IoT Devices

The rapid increase in the number of active Internet of Things (IoT) devices is a significant driver of growth in the field force automation market. According to the Identity Management Institute (IMI), the number of connected IoT devices worldwide is projected to surpass 25.4 billion active IoT devices by 2030. It is predicted that 152,200 IoT devices will establish a connection to the internet each minute by 2025. Besides, IoT solutions are expected to create an economic impact value of $4 and $11 Trillion by 2025. This proliferation of IoT devices enhances field force automation by enabling real-time data collection and seamless communication between field personnel and central systems. Additionally, IoT devices like sensors, GPS units, and smart meters offer useful data that may be utilized to track inventories, monitor equipment performance, and improve field operations. Along with this, the integration of these devices with field force automation solutions facilitates accurate reporting, enhanced decision-making, and more effective resource management. As the number of IoT devices increases, their role in automating and streamlining field operations becomes critical, thus creating a positive field force automation market outlook.

Growing Focus on Customer Experience

The increasing focus on customer experience is driving the adoption of field force automation tools. Moreover, businesses are investing in field force automation systems that enhance customer interactions and service delivery to meet expectations. These tools also facilitate improved scheduling, effective resource allocation, and real-time communication, thus increasing customer satisfaction. Besides, businesses can provide more individualized and responsive services by addressing the demands of their customers effectively by incorporating field force automation into their operations. Hence, this focus on improving customer experience is increasing the overall field force automation market revenue.

Field Force Automation Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2025-2033. Our report has categorized the market based on component, deployment mode, organization size, and industry verticals.

Breakup by Component:

• Solution
• Service
   

Solution accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the component. This includes solutions and services. According to the report, solution represented the largest segment.

The solution segment is driven by the increasing need for mobile-based solutions that simplify field operations in a variety of industries, such as utilities, healthcare, and telecommunications. These technologies increase productivity by automating client administration, job scheduling, and in-the-moment field worker cooperation. As businesses prioritize operational efficiency and real-time data access, the adoption of comprehensive automation solutions accelerates, driving the field force automation market growth. This trend is further supported by the progress made in mobile technology and the incorporation of artificial intelligence and analytics, which enhances the usability and potency of these solutions for field service management. Therefore, companies are releasing complex product variations to address these needs. For instance, on 14 March 2024, SAP SE introduced SAP Commerce Cloud, which is a new composable payment solution designed to assist retailers in keeping pace with evolving customer demands. It also features an open payment framework that enhances retailer agility as emerging payment methods, like buy now, and pay later, become popular.

Breakup by Deployment Mode:

• Cloud-based
• On-premises
   

Cloud-based holds the largest share of the industry

A detailed breakup and analysis of the market based on the deployment mode have also been provided in the report. This includes cloud-based and on-premises. According to the report, cloud-based accounted for the largest market share.

The cloud-based segment is primarily driven by its scalability, cost-effectiveness, and the ability to provide real-time data access. Additionally, businesses increasingly prefer cloud-based solutions for their field operations as they facilitate better coordination, faster communication, and improved productivity among remote teams. This deployment mode also supports the integration of advanced technologies like AI and IoT, enhancing analytical capabilities and operational efficiency. As organizations continue to prioritize agility and operational excellence, the demand for cloud-based field force automation solutions is expected to grow, solidifying its status as the largest market segment. According to the field force automation market recent developments, on 24 August 2023, IFS, the international cloud enterprise software firm, announced that Tele2, the top Swedish telecommunications provider, will adopt the newest version of IFS Cloud to advance its core operations and expand its 5G capabilities.

Breakup by Organization Size:

• Large Enterprises
• Small and Medium-sized Enterprises
   

Large enterprises represent the leading market segment 

The report has provided a detailed breakup and analysis of the market based on the organization size. This includes large enterprises and small and medium-sized enterprises. According to the report, large enterprises represented the largest segment.

Large enterprises have substantial financial resources and extensive operational needs, which drive the adoption of advanced automation solutions to manage expansive field operations efficiently. Additionally, large organizations leverage field force automation to enhance communication, streamline task allocation, and improve overall workforce productivity. Moreover, technology enables real-time data collection and analysis, essential for making informed decisions and maintaining a competitive edge. As such, these enterprises often invest in customized solutions that integrate seamlessly with their existing systems, further solidifying their leading position in the market.

Breakup by Industry Verticals:

• IT and Telecom
• Healthcare and Life Sciences
• Manufacturing
• Transportation and Logistics
• Construction and Real Estate
• Energy and Utilities
• Others
   

Manufacturing exhibits a clear dominance in the market 

A detailed breakup and analysis of the market based on the industry verticals have also been provided in the report. This includes IT and telecom, healthcare and life sciences, manufacturing, transportation and logistics, construction and real estate, energy and utilities, and others. According to the report, manufacturing accounted for the largest market share.

According to the field force automation market overview, the manufacturing sector leverages field force automation to streamline production processes, enhance inventory management, and improve workforce efficiency. Additionally, the integration of these systems supports real-time data collection and analysis, leading to more informed decision-making and rapid problem-solving. Besides, the technology's versatility underscores its critical role in optimizing operational workflows and boosting productivity across diverse industries, demonstrating its expansive impact and essential utility. Hence, this broad applicability underlines the transformative potential of field force automation, offering substantial efficiency gains and strategic advantages in a competitive marketplace.

Breakup by Region:

• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

North America leads the market, accounting for the largest field force automation market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest regional market for field force automation.

North America is leading the market. This dominance can be attributed to several factors including the widespread adoption of cloud-based solutions, a strong focus on enhancing workforce productivity, and significant investments, and collaboration in automation technologies by major businesses. For instance, on 27 November 2023, Amazon Web Services (AWS), a subsidiary of Amazon.com, Inc. collaborated with Salesforce, the leading AI CRM provider, and announced a major enhancement to their ongoing global strategic alliance. This enhancement includes deeper integrations in data and artificial intelligence (AI) and features select Salesforce products available on the AWS Marketplace. This broadened partnership simplifies the process for customers to efficiently and securely manage data between Salesforce and AWS, and to integrate cutting-edge generative AI technologies into their applications and workflows safely and responsibly. Furthermore, the presence of key players in the region who continually innovate and expand their solutions to cater to various industries has further fueled market growth. Hence as per the field force automation market forecast, regional dominance will continue in the coming years due to the growing trend of mobile workforce management and the increasing penetration of advanced mobile and network technologies.

Competitive Landscape:

• The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the field force automation industry include Accruent LLC (Fortive Corporation), BT Group plc, Channelplay Limited, Fieldez Technologies Pvt. Ltd., Folio3 Software Inc., Infosys Limited, Kloudq Technologies Limited, Leadsquared, ServiceMax, VisitBasis Tech LLC, etc.
  
  (Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
   
• At present, key players in the field force automation market are actively enhancing market growth through multiple strategic actions. They focus on developing advanced technologies, incorporating artificial intelligence and real-time data analytics into their offerings to improve decision-making and operational efficiency. Additionally, the field force automation market recent opportunities allow companies to collaborate for technological integration and expansion into new markets. Along with this, companies are extending their geographical reach, particularly into emerging economies where technology adoption is influencing market growth. Furthermore, they prioritize improving user engagement through intuitive interfaces and customizable features that cater to diverse industry needs. For instance, on 18 July 2024, Acumatica, the fastest-growing cloud ERP company globally, enhanced its long-standing collaboration with MYOB, a software provider based in Australia. This partnership enhances industry-leading features and support from the Acumatica Community, aiding the growth of small to medium-sized businesses. As part of this new chapter, MYOB has rebranded its Australian and New Zealand (ANZ)-specific version of Acumatica Cloud ERP from MYOB Advanced to MYOB Acumatica. This renaming underscores a significant development in their decade-long strategic partnership, showcasing MYOB’s role as an original equipment manufacturer (OEM) partner in tailoring the Acumatica ERP solution to local needs.

Field Force Automation Market News:

• On 30 January 2024, URVA, a leading Field Force App in India, has made roads into the Canadian market through a strategic partnership with InfraSolve, a Toronto-based enterprise providing innovative IT infrastructure and software development services. Under the leadership of Suneet Arora, InfraSolve has earned a reputation for delivering a diverse portfolio of economically sustainable solutions. With a shared vision of driving digital transformation in the realms of field operations, URVA and InfraSolve are set to elevate industry benchmarks and boost business efficiency throughout North America.
• On 6 June 2024, Salesforce announced new capabilities to help field service organizations proactively manage and maintain the lifecycle of their physical assets — from purchasing through service. With access to real-time data and intelligence about their assets, including remotely from the field, and AI models that accurately predict potential failures, companies can reduce unplanned, costly repairs, extend the lifespan of their assets to be more sustainable, and even identify additional recurring revenue opportunities like an end-of-life upsell.

Field Force Automation Market Report Scope:

Key Questions Answered in This Report:

• How has the global field force automation market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global field force automation market?
• What is the impact of each driver, restraint, and opportunity on the global field force automation market?
• What are the key regional markets?
• Which countries represent the most attractive field force automation market?
• What is the breakup of the market based on the component?
• Which is the most attractive component in the field force automation market?
• What is the breakup of the market based on the deployment mode?
• Which is the most attractive deployment mode in the field force automation market?
• What is the breakup of the market based on the organization size?
• Which is the most attractive organization size in the field force automation market?
• What is the breakup of the market based on the industry verticals?
• Which is the most attractive industry verticals in the field force automation market?
• What is the competitive structure of the market?
• Who are the key players/companies in the global field force automation market?

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the field force automation market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the global field force automation market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the field force automation industry and its attractiveness.
• The competitive landscape allows stakeholders to understand their competitive environment and provides insight into the current positions of key players in the market.