How IMARC Can Help

Tissue paper, made from both virgin and recycled pulp, has become an essential part of daily life for cleaning, dusting, wrapping, and personal use. The industry's expansion is driven by luxurious tissue products, ultra-absorbent paper towels, and rising prices. Favorable factors such as growth in the IT sector, tourism, and MNCs, along with shifts in lifestyle and attitudes towards hygiene, cleanliness, and freshness, have boosted tissue consumption. Institutions like hospitals, malls, office complexes, and F&B chains are major consumers. Government support for sustainable practices has further spurred growth. West and South India are projected to be the largest consumers of tissues due to high foreign tourist influx, growing urbanization, and a hot climate that increases demand for disposable tissues.

Over the recent decade, the online food and grocery delivery business in India has witnessed exponential growth. This expansion is attributed to the increasing penetration of smartphones, the affordability and convenience offered by food delivery app services, and the growing availability of low-cost internet services. The industry has become progressively competitive, with numerous local and international players competing for a significant market share. Nonetheless, despite the extreme competition, global players are continuing to make significant investments in India on account of its significant market share in the global online food delivery market.

The LED chip is the core component of an LED bulb, comprising semiconductor layers that enable the free flow of protons and electrons. Employed in all LED lighting fixtures—from bulbs to tubes—the LED chip fundamentally determines light quality, with variations in brightness, voltage, and wavelength. These chips are manufactured through a process called MOCVD (metal-organic chemical vapor deposition), which creates the semiconductor layers that facilitate electric flow. Major applications of these chips include backlighting, illumination, automotive lighting, signs, and signals.

Tires are essential components of vehicles designed to provide traction, support, and absorb road shocks. Primarily made of rubber, tires consist of treads, belts, and sidewalls that work together to offer grip, stability, and durability. Modern tires come in various types – such as all-season, winter, and performance tires – each engineered for specific driving conditions. The two major tire categories are radial and bias tires, and they are available in different sizes to suit various vehicle types, including passenger cars, light commercial vehicles, medium and heavy commercial vehicles, two-wheelers, and off-road vehicles.

While secondary research acts as the base of decision-making for businesses, primary research fills in the gaps that only a nuanced and personalized perspective can deliver. With enormous volumes of data being added daily on search engines, relying on obsolete and unauthentic data could cost businesses heavily. To stay ahead of the curve and make informed decisions, tapping directly into the information gathered through your customers is essential. This helps reveal the drivers of the decision-making process, unveiling unmet needs, and highlighting nascent trends before they take shape.